Dell desktop and laptop computers are top-rated on price and performance.
Dell computers have been top-rated on price and performance for more than 20 years. The company keeps cost down by cutting out the middleman and selling directly to the consumer.
History
Michael Dell started his company by rebuilding computers in his college dorm room.
You've heard about the successful company that got its start in a garage. But how about the one that began in a college dorm? When Michael Dell was a freshman at the University of Texas he rebuilt computers for local customers. When sales from Room 2713 in Dobie Hall reached $30,000 a month, he incorporated his business and began making low-cost IBM clones.
Significance
Dell did not have to maintain a large parts inventory.
Dell's unpretentious computer rebuilding background inspired him to run a streamlined electronics firm. Because, the company constructed the computers only after customers ordered them, Dell did not have to buy and store large quantities of parts. When prices went down, he could pass savings along to customers quicker than his competitors. Dell also did not sell wholesale to retailers or hire his own salespeople. These practices enabled him to sell computers for about 40 percent less than other comparable brands.
Benefits
Dell keeps costs down to pass savings along to the consumer.
As of 2010, Dell is known for reasonable prices and 24/7 customer support. The company keeps operating costs down to pass the savings along to the consumer.
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